Google Cloud boasts powerful tools built by and for software developers — but to devs, it’s just another tool to learn. With the help of Gemini, we crafted a social campaign that positioned Google Cloud as the all-in-one platform for developers’ needs. 

To resonate with an audience that has a high bar for authenticity, we ditched sterile storytelling for niche developer humor and real life perspectives. Across four animated videos, we told Google Cloud’s story through stop-motion textures and pixel art — demonstrating how their AI tools directly dismantle the pain points that drain developer joy. 

Role: Art Direction & Design
Agency: Instrument