Nike approached us with an exciting opportunity to collaborate with the Department of Nike Archives, commonly referred to as DNA, to develop a centralized hub dedicated to documenting and showcasing the rich history of the Air Jordan Collection. This collaboration ultimately broadened to include the celebration of Nike's 50th anniversary and highlighted other iconic sneakers from the Nike brand. Our goal was to craft a compelling visual language that effectively conveyed the profound heritage of both Nike and, more specifically, the Air Jordan line. To achieve this, we combined a unique archival type system with dynamic motion graphics, which helped to effectively showcase the vast and impressive array of assets involved in this significant project.

View the live page here.

Role: Art Direction & Design
Agency: Instrument