The Senna House is an authentic desert modern lifestyle luxury hotel located in the heart of Scottsdale, Arizona. I was tasked to help design a sophisticated, hip, and authentic hospitality experience that energizes guests with an urban desert escape.

While creating the visual identity for the hotel my focus was on accurately representing the Sonoran landscape with a blend of modernity. This was achieved throughout which can be seen in the logo, brand colors, typography, and hotel collateral.

Agency: Grizzly
Role: Design, Branding & Brand Guidelines